FIFA collaborates with UN agencies to execute social campaigns.

 

During the World Cup, FIFA collaborates with UN agencies to execute social campaigns.

At the FIFA World Cup Qatar 2022TM, various advertisements will appear throughout each round of games.

FIFA has partnered with UNESCO, WFP, and WHO to spread awareness of issues during the championships.

Soccer will be used in campaigns to spread uplifting messages around the world.

As the clock ticks towards the kick-off of the FIFA World Cup 2022™, the world’s attention turns increasingly towards the biggest celebration of its most popular sport. Naturally, this attention will be focused on the football, however FIFA also recognises that our sport should use the unique platform our competition provides to make a positive impact on society.

In line with the approach adopted in all tournaments, FIFA, together with three United Nations agencies, will run a range of campaigns during the FIFA World Cup Qatar 2022™ to send messages promoting health, unity and non-discrimination to the billions of worldwide viewers across multiple channels. These campaigns have taken into account feedback received from our member associations who, like FIFA, are committed to using the power of football to effect positive change around the world.

Each round of matches will be associated with its own dedicated campaign designed to maximise reach and impact. These will be run together with FIFA’s partner agencies from the United Nations, including the United Nations Educational, Scientific and Cultural Organization (UNESCO), the World Food Programme (WFP) and theWorld Health Organization (WHO).

Messaging opportunities will be provided to the participating teams via the team captains’ armbands during matches, with supporting content being displayed on LED screens around the pitch, on giant screens and on flags in the stadiums, together with additional amplification on FIFA’s digital platforms and through media, stakeholders, and other public activities.

The campaigns are as follows:

Group stage, round one: #FootballUnitesTheWorld

Group stage, round two: #SaveThePlanet

Group stage, round three: #ProtectChildren #ShareTheMeal

Round of 16: #EducationForAll #FootballForSchools

Quarter-finals: #NoDiscrimination

On Sunday, November 20, the host nation of the FIFA World Cup Qatar 2022TM faces off against Ecuador at Al Bayt Stadium. There will be 64 total games, with the championship game taking place on Sunday, December 18, 2022, at Lusail Stadium.

FIFA and its 211 member associations will demonstrate to the entire world that, despite our differences, football has the potential to unite people for the common good by banding together behind these causes.